website redesign

hero initiative • sizzle reel •

Website Redesign

Hero Initiative | Redesign CMS Website | 2016

Hero Initiative is a registered charity dedicated to helping comic book creators in medical and financial need.

image of Hero Initiative Website on multiple Windows devices • Design By Diana MacFarlane, Multimedia Creator

What the client needed.

Hero Initiative found themselves with an outdated proprietary CMS website.  I was tasked with building a more user-friendly, multi-functional and scalable site using the previous database. The client wanted a site that I would oversee but that they could easily update themselves.

What I did.

I exported then imported most of the site content into the WordPress platform.  I then redesigned the look and feel of the Hero site to be consistent with their new brand within the comic book industry.   I also implemented the use of clear call-to-actions to communicate what Hero Initiative is about and what they do.

In addition, I incorporated and updated existing low resolution 4:3 promotional videos as well as shoot new materials for current 16:9 HD web audiences.

What I used.

Photoshop

Illustrator

Wordpress

WooCommerce

Premiere Pro

After Effects

What I delivered.

Website with Merchandise Store

Upscaled Promotional Video with New Titles

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WHAT THE HELL!? Everything here is © Diana MacFarlane | Red Rubber Media Group LLC • DianaMacFarlane.work