web designer
Humble Origins
I grew up in a small town in Louisiana, USA. My mother, an artist, gifted me with the love of drawing and painting.
What? It was a whole look!
CHILDHOOD
University of North Texas
Bachelor of Arts, Theater Art & Design. I started out as a performance major in Dance & Drama. With no desire to teach, I thought I’d “fall back” on design and construction with a concentration in make-up and costuming. Post college I spent time working as a make-up artist in indie film.
Making up actor Jackson Bostwick.
COLLEGE
FIRST JOB
First International Systems
Through happenstance, I got the opportunity to go to work for a software development company. Here was my first major exposure to technology as we know it today. I ignited a passion for computers, tech and everything in-between.
CRTs. Remember those things?
Viva Las Vegas
Eager for a change and ready to head west, I moved to Las Vegas. I went to work for a sound & light company that provided gear and techs for concerts and show-rooms. When the boss asked me if I could use my computer skills to put together a simple website, I jumped at the opportunity and began teaching myself web design. A study that still continues to this day in a ever-changing industry.
What happens in Vegas,…
MOVING WESTWARD
MODEL FOR HIRE
In Front of the Camera
When a friend told me I should model, I laughed. Then I started doing it. Trade-shows and conventions helped pay the bills but I become fascinated with creating art with photographs. I reveled in the creation process of an idea to the final image.
Made my own motivational poster.
Freelance Web Designer
As the need for having an industry website became more and more of a thing, I found myself a struggling artist, unable to hire a web designer. My solution? Learn how to do it myself. I sat down with books, tutorials, a subscription to Web Designer Magazine and LOTS of coffee! I continued my web studies, teaching myself how to design and implement websites. Often creating or taking on projects that were way over my skill level. But where there’s a will, and a paycheck, there is a way. Gradually my work got seen and I was hired more and more to create sites for others.
My alter ego getting it done!
LOS ANGELES
FREELANCING
Red Rubber Media
Creating websites evolved into creating web content. I took my artistic abilities and, with the help of some very talented friends, I gained additional skill sets in the areas of Graphic Design, Photography and Videography. It was so exciting to combine all forms of media into one arena. Ready to get serious about business, I decided to start my own company. Taking the advice of an industry professional I respected who told me that the best business names come from personal stories, I created Red Rubber Media. Ready, set, go,…. DESIGN!
Wanna know the story? Buy me a drink and I’ll tell ya!
Red Rubber Photo
One day, my client who is a real estate agent, asked me if I would consider shooting all of her property media in addition to the graphic work I’d been doing for her. I enjoyed shooting scenery and landscapes, so I decided to give it a shot. I studied up on current trends and practices for real estate photography, then went to work. I found my new passion. The real estate industry in California is exciting and full of opportunities. Even though I still shoot travel and landscapes for pleasure, I love being able to go into beautiful homes. Houses have history and stories. Illustrating my own story of a house through photo and video has been an amazing adventure.
SPECIALIZING
THE FUTURE
To Infinity And Beyond
I continue to design, build, and create multimedia content for as many industries as I can. I travel as much as as possible. I love my friends and family madly. And I continue to learn veraciously.
What opportunities does the future hold? Why? What did you have in mind? ;-)
Feelin’ creative!
What I can create for you.
From initial concept to final asset realized. I can help you imagineer your individual web/media presence and/or branding. I’ll help YOU be you. I will get you noticed, sold, increase sales and conversions or just make you look really cool. I would love the opportunity to create something special for you, your team or your company.
How I like to work.
In person or remotely. Whatever works for you. I always like to start with a meeting, either in person or online, to get a feel for your project. Depending on what’s being done, I’ll either have you complete a scope worksheet/interview or I will take notes about what you need. And, depending on the project, timelines will be dependent on how quickly you supply me with needed assets or materials. Either way, we’ll get it done!
What I can do.
With nearly 20 years experience in various areas of multimedia content creation, I’ve learned how to do many different things – all at the same time. I love what I do but I never tire of learning a new skill. I currently specialize in WordPress websites for E-commerce, Graphic Design/Photography for Real Estate professionals and Graphic Design/Videography for Digital Marketing. Yet, I continue to work in many different industries and in many different areas. Retail, Travel and Non-profits just to name a few.
And this is what my clients are saying.
Diana MacFarlane is a one-stop-shop for delivering everything you need for online media and marketing materials. Diana is very professional, fast, knows all the latest technologies and platforms, and has a fantastic creative design eye. She has increased our social media followers and engagement numbers by 300% in one month, created beautiful invitations to our events that match the look and feel of the website she designed, and is on the ball with any changes needed. Highly Recommend!!
Diana has mastered the complicated balance of knowledge of graphic design, how that design needs to grab attention and interact with social media and online marketing both directly and indirectly. Her designs are on the cutting edge of visual display and functionality. She will create for you a new competitive edge which, as we all know is everything to the massive world of the internet where we all must achieve a prominent global presence not only able to compete with top industry makers, but to exceed those industry makers. Her work will give you that edge!
When I needed technical expertise for a website redesign, I went to Diana. She turns around great work, on spec, and lightning-fast. I’d recommend her to anyone.
Diana knows her stuff when it comes to building websites! Diana is an extremely talented graphic and web designer with great marketing insight. She creates effective websites that are both visually appealing, and user friendly. Very easy to work with and gets the job done. We are bringing all of our web & graphic design projects to her from here on out!
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