ICMS needed a new way to attract patrons to their Highland Games clan tents for education and recruitment. Scottish festivals are held outside and sometimes in inclement weather. Clan MacFarlane needed a light but durable and easy to transport promotional solution for sales and distribution to Clan commissioners world-wide. Operating as a non-profit, ICMS employs their commissioners on a volunteer basis. Therefore it was also very important to keep the unit price at an affordable price-point.
What I did.
Using current assets, I created a 3′ x 10′ vinyl banner that could either be used as an indoor or outdoor display. I was able to work closely with the ICMS officers to create an attractive yet educational promotional piece.
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