Zoom YouTube

Zoom Calls to YouTube Content Production

Hero Initiative | Video Editing & Production | 2020

Hero Initiative is a registered charity dedicated to helping comic book creators in medical and financial need.

photo of Zoom YouTube content Dexter Vines Hero Initiative

What the client needed.

In the wake of Covid-19, Hero Initiative needed to continue to produce YouTube content & testimonial materials. They begun holding video calls via Zoom, but still needed to turn this content into a promotional vehicle for their YouTube content.

What I did.

I took the low-quality Zoom call (640p) and upscaled to 1080p, color corrected as much as possible, edited for content and pacing, added motion graphics to punch up the visuals and simple captioned titles. The result is a heartfelt testimonial video that tells the story of Dexter Vines, a Hero beneficiary who is struggling with multiple myeloma. I then posted it to their YouTube channel, wrote copy, inserted tags and created cover art that maximized engagement.